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Tuesday, January 11, 2011

Yet Another Logo Hullabaloo: The Rio 2016 Olympic Logo


The logo for the 2016 Olympics in Rio de Janiero, Brazil was revealed on new year's eve 2011. It's designed by Fred Gelli's Rio-based Tátil agency who beat out almost 140 other competitors. Their victory though immediately received criticism for its uncanny resemblance to the logo of the not-profit Telluride Foundation in Colorado, USA.



C'mon, does this mean a drawing of people hugging and jumping kum-ba-yah is such a novel idea that no one should ever do it again? It's like when Paris Hilton tried to trademark the phrase, "Thats Hot" as if she's the first person to ever say it.


This will make Henri Matisse very very very furious then.


'The Dance" by Henri Matisse



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